Preston Pilgrim
Author Preston Pilgrim
Digital Marketing PM
Posted in Digital Marketing
December 19, 2016
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4 Marketing Tools That Can Help Grow Your Ecommerce Business

Some of these tools may or may not be useful to you, but they all serve a different purpose in marketing, so check them out and let us know what you think.

Convert - Split Testing Tool

This tool is pretty badass. If you don’t have a lot of resources or technical skills, but you want to run split tests on your site regularly, this is the tool for you.

With Convert, you can run split tests on your website and change just about anything without the need of a developer. All you have to do it install the Convert pixel on your site and you're good to go. Convert will then give you the ability to replicate any page and make any changes you want using their super easy interface.

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As most marketers know, split testing can have a significant impact on revenue. Take a site that converts at 2% and run split tests until it converts at 4% and you just doubled your revenue without increasing the amount of traffic going to your site. This is why split testing should not be ignored.

Learn more about Convert here.

Optinmonster - Lead Generation Tool

Every ecommerce business should have a strong focus on generating leads and growing their subscriber list. This tool makes that possible and easy to manage.

You can easily create opt-in forms which integrate directly into your email marketing provider.

  • Exit popups
  • Sidebar forms
  • Slide in forms
  • Floating bar forms
  • ...etc

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This tool lets you generate any form you want. You might need some creative time to design the forms, but once that is complete everything else is easy to set up.

If you're serious about growing your email list, check out Optinmonster here.

Slick Text - Text Marketing Tool

Slick Text allows you to build a customer list that you can market to over and over again via text. Simply sign up for an account and they will give you a text number which your visitors can text to join the list.

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Text marketing is awesome because people generally read EVERY SINGLE text they receive. With email, most people read the subject line and then either decide to open it or delete it; with text, there is a 99% chance it is going to get read.

Text marketing provides another opportunity to grow your list and keep in touch with your customers and potential customers.

You can learn more about Slick Text here.

MailChimp - Email Automation Tool

I'm not suggesting you use Mailchimp to send generic emails. I am talking about utilizing the ecommerce automation features that allow you to send personalized emails based on subscriber activity. 

You can now create automated follow ups and sequences for almost any ecommerce scenario that could happen on your site.

  • Cart abandonments
  • First time purchases
  • Specific product follow ups
  • Category follow up emails
  • Best customer follow ups
  • Customer re-engagement

mailchimp_automation.png

Mailchimp lets you communicate with your customers, understand their buying habits and create follow-up sequences that make sense for them.

Many of you are probably already using Mailchimp, but if you want to learn more about this platform, you can check it out here.

Conclusion

There are thousands of marketing tools to choose from in the ecommerce industry, but not all of them are useful. Above are a few of the tools that we use and are comfortable recommending to you knowing that they will provide value to your business.

If you have any questions about the tools mentioned above, feel free to reach out to the Acro Media team. We will be more than happy to answer any questions.

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