5 Reasons Why Your Business Should Be Using Social Media

5 Reasons Why Your Business Should Be Using Social Media

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
– David Meerman Scott

Social media has opened up an astounding number of ways to stay connected. These are the top reasons you should be using social media for your business:

1. Stay Visible
There are many ways to stay visible. The first step is simply getting out there and connecting with people. By constantly updating your social media accounts you stay visible, connect with potential customers and remain in the forefront of someone’s mind while developing brand awareness. Sharing your company’s stories, highlighting products or services, and creating a personality for your business through social channels is a great way to encourage engagement.

2. Customer Service: Quicker & Easier
If your customer base is interacting with social media, these channels can develop into an excellent opportunity to provide customer service. Any time a customer has a question, a problem or simply wants to compliment your business on a job well done, they can do so quickly and efficiently using social media.

3. Increased Search Engine Ranking
The recent updates to Google's pagerank algorithms are weighing your company's social presence increasingly higher. This trend is expected to continue in the future. Facebook and Twitter rank among the highest when it comes to social media sites. Make sure to develop your social following and update these frequently if you want to help your business rank higher in search engines. Being active on social sites can be considered a sign of relevance. Directing socially referred traffic back to your website is good for business and your website’s search ranking! Go get some social “buzz”, trust us, it feels great.

4. Customer Retention
Directing customers to your Facebook page or Twitter account via your regular business website or blog, gives customers an easy way to follow your business and stay updated on the latest company news, product offerings, promos, discounts and useful shared content. Social media creates a connection with your customers that allows them to engage with your brand and get to know you, especially if you share personalized stories and anecdotes about your business. This connection can successfully encourage the development of brand advocates.

5. It's Free!
By using free social media channels like Twitter, Facebook, Youtube and LinkedIn, you can begin advertising and promoting your brand and products/services without spending a dime. With a bit of hustle, and commitment your brand can increase its presence and continue to grow as part of a long-term marketing strategy.

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