What if I told you that if you included product videos on your site, your customers would be happier, they would trust you more and your conversions would increase?
You would probably make an effort to start making product videos more often, right?
Here are some shocking stats that will have you creating product videos starting today.
“73% of all U.S. visitors are more likely to purchase after watching an online video that explains the product or service.” - Animoto
This one statistic should be the main reason why you start including product videos on your site. Videos help sell your products. You might ask why this is, which leads me to the next statistic.
“50% of those who showroom (inspect products in local stores before buying online) do so only because they are left with inadequate visual impressions of products online” - DemoUp
With product videos, you drastically reduce the chance of someone leaving your site because you lack visual representation. Again, if you want more sales and fewer people leaving your site, add videos!
“71% of consumers say that video is the best way to bring product features to life” - Multichannel Merchant
When people understand what they are going to buy, they are more likely to make the purchase. The less information you give someone, the less likely they will understand the product, and the less likely they are to make a purchase. Help them understand by using videos.
“57% of consumers say that product videos reduce ambiguity and as a result lower the probability of return shipment of the merchandise” - DemoUp
By using videos, consumers will understand your product. This avoids a situation where a customer is surprised when the product doesn't do or look the way they thought it would. Use videos if you want fewer product returns. Save your support team the hassle and use videos!
“58% of consumers consider companies that produce video content to be more trustworthy” - Animoto
Want to be trusted more? Make more videos.
By creating videos, you are providing higher quality content and giving the customers what they want. Videos tend to be a little more personal (depending on the style) and can build more trust than just using a static picture and written content.
Are you using product videos?
I hope after reading these 5 statistics that you are going to make the decision to start using product videos. Don't just do it for yourself, do it because you know your customers will appreciate it and it will help increase sales over the long run.
If you are already using product videos, this is just reinforcement to let you know that you are already on the right track.