Ecommerce has come to mean much more than simply offering goods for sale online. People don’t just consume web content anymore; they interact with it. They expect their digital experience to be engaging, personal, and seamless, no matter what device they use.
Hence the rise of the Digital Experience Platform (DXP). In most cases, a DXP is a collaboration of software products (owned by different companies) that are designed to integrate with each other to cover these bases:
- Storage of all data (including images, content, product specs, and customer data) in one centralized location
- Content management for delivering content and building customer journeys
- Data delivery for all your business logic and service integrations
- Personalization based on user, application, and device being used
- Marketing automation, testing, and reporting
In our opinion, Drupal has long been a DXP. Drupal started as a world-class content management system; with the addition of Drupal Commerce several years ago, it became one of the first true DXPs. Drupal Commerce was never a stand-alone ecommerce platform -- it was built onto the content management system using the same architecture. And it was open source, so it could integrate with virtually any other service. This was powerful stuff.
But Drupal did have a bit of weak spot in the DXP framework: the area of point of sale (POS). Drupal had a simple POS module that worked, but in most cases integration with a 3rd party POS was required to cover all facets of the traditional POS functionality that so many other companies provide.
For the past year, Acro Media has been developing an improved version of the Drupal POS with a full list of features and new functionality being added regularly.
There are major benefits to a POS that integrates seamlessly into the Drupal and Drupal Commerce framework:
Connect to your business information from anywhere and from any device. Access reports, troubleshoot issues, and check on any location without needing to be in-store.
Access up-to-the-minute sales and inventory data from any POS location without having to wait for the end-of-day consolidation.
Store your inventory, content, product info, pricing, customer data, and digital assets in one system.
Control virtually every aspect of the source code and customize it to suit your needs.
React quickly to change and expand your business model by adding stores and distribution centers and taking advantage of multichannel retail opportunities.
With the Drupal POS system, we believe Drupal is even more of a Digital Experience Platform than it once was. Drupal offers true content management, a powerful commerce engine, and now a complete point-of-sale system that will seamlessly align your digital experience across all channels.