Your E-Commerce site is the face of your online business. Your cyber storefront. The place where the rubber meets the road. Serve your customers with an intuitive, responsive site, and they’ll be back for more. Miss the mark and miss the opportunity for a multitude of return and referral business. Whether your E-Commerce site is 20 years old or built yesterday, examining its effectiveness can make the difference between hosting a cyber success and a little shop of horrors. Has your business committed any of the Top 5 E-Commerce sins?
1) Have we met?
By far, the number one mistake most E-Commerce sites make is not knowing their audience. Who is buying from you? How did they find you? Who else could they buy from? What do they need? What do they expect? Knowing the answers to these questions will help you to create a site that anticipates your customers needs and exceeds their expectations, keeping them coming back to you for years to come.
2) One size does not fit all.
Sure, it’s tempting to buy a “site in a box” and call it a day. But if you want your business to last longer than that, customization is key. A unique, eye-catching front-end design supported by custom platform functionality produces a tailor-made E-Commerce site ready to support all the needs and wants of your customers. Customization allows you to create “package” deals to reward customers buying multiple items, advertise shipping deals, and manage multiple digital channels seamlessly.
3) Hello? Is it me you’re looking for?
You may have the greatest products on the greatest E-Commerce site this side of Timbuktu. But it won’t do you any good if your customers can’t find you. A killer marketing plan is essential to blockbuster sales. Figure out where your customers spend their time, and educate them about your unique product offering while they’re there. Determine which terms your customers are using to find businesses of your kind on Google, and use those same terms to guide customers to your business like homing pigeons. Whether through banner ads on popular sites, stellar SEO, or a blog, your options are endless.
4) This ain’t charades.
The importance of effective product descriptions really can’t be understated. Keep in mind: When a customer purchases something online, they want to have equally as much information about that product as if they had held it in their hands, read the fine print on the box, and asked a sales associate all their burning questions. That’s right folks: Tell them what they’re buying. Use high quality images supported by informative, keyword-rich text and you’ll guide new customers from Google and inform existing customers about the product in one fell swoop.
5) Play nice.
There’s a plain truth in any business and it goes something like this: A multitude of mistakes can be erased by a single understanding, respectful, polite, and responsive customer service experience. Responding to emails and telephone inquiries quickly gives your customers the impression that you are trustworthy and willing to help. Think about it: Customers buying online are handing over money to a computer screen. A little bit of courteous human interaction can go a long way in making your customers feel more comfortable in hitting the “buy” button, and less remorseful about their items post-purchase.
Whether your E-Commerce business is fledgling, flailing, or fantastic, there’s always room for improvement. Acro Media provides truly custom E-Commerce solutions for businesses of every size, and our extensive proprietary library of E-Commerce functions allows you to maximize customization with no licensing or annual fees. That’s right. We kind of kick ass. Visit our E-Commerce page to learn more about how Acro’s services can bring your E-Commerce business to a new level of success.