Steph Stefansson
Author Steph Stefansson
Head of Corporate Marketing
Posted in Ecommerce , Software & Development
October 16, 2014
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Template vs. Custom: Which Wins the Battle of the Builds?

Creating the perfect website for your business is kind of like dating. On first glance, you may fall for a sexy site based exclusively on good looks. But if you’re seeking a long-term relationship, you’re going to need substance- a website with functionality that aligns with your company’s needs and goals.

We’ll let you in on a bit of a dirty secret in the agency world: All too often, the client is sold a custom website, but delivered a template solution. And although a template-based website can be designed to look and feel however you like, it won’t ever be able to deliver results as powerfully as a website built specifically to achieve your goals.

Here’s why your business needs to go custom:

Go Custom for Cost Savings
Although building a custom site may be more pricy up-front, it’s guaranteed to save you money in the long run. The reason? Instead of purchasing a one-size-fits-all website that eventually needs to be overhauled for better functionality, a custom site is built to achieve the specific results you desire for your company, right off the bat.

Go Custom for Accountability
Building a website custom designed to achieve your goals takes time. This process allows the client and agency to have multiple contact points throughout, communicating realistic goals and expectations every step of the way. No curve balls. No up-sells. No fluff. A great custom website provides you with exactly what you need- nothing more, and nothing less.

Go Custom for Adjustability
Throughout the custom-build process, clients are given the opportunity to examine, test, and generally explore their future website. Whether looking at the plans, the work so far, or the final product, the client has ample opportunity to make adjustments when necessary before the site goes live. Once it’s launched, a good agency will provide ongoing support, making changes as necessary to achieve the goals set out during the build.

Go Custom for ROI
All this painstaking planning and revision culminates in an eye-catching, easy-to-navigate, customer magnet: Your new website. And the best news is that all its success is measurable: After the launch, a good agency will get to work tracking traffic and conversion rates to provide you with real-time, detailed information about what’s working, and what’s not. Clients are in the driver’s seat every step of the way, and encouraged to continue tweaking the program until the desired outcome is reached.

So how do you know if your being sold a custom site? A skilled agency, much like Acro Media, will ask you the right questions to ensure they are prepared to deliver the best possible solutions for your needs. If what you're getting is a high pressured sales pitch instead of an open, honest conversation about your business then there is a good chance you are about to receive a cookie cutter template solution.

If you’re curious about how Acro can help propel your business to measurable success, reach out to our team to learn more.

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