Mike Hubbard
Author Mike Hubbard
Front End Developer
Posted in Digital Commerce , Development
October 10, 2019
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Understanding Digital Commerce Platform Capabilities: 5 Recommendations from Gartner

While it’s easy to find a digital commerce platform (there are so many available today!), it's much more difficult to understand which platform is the ideal fit for your unique business. Some of the challenges surrounding platform selection are simply just understanding what you really get out-of-the-box, while organizations who have already settled on a platform still need to know how they can maximize the platforms functionality to suit their business requirements.

Gartner recently released an interesting research report on this topic titled “Harness the Core Capabilities of a Digital Commerce Platform.” In the report, their analysts look at trends occurring in core commerce platform design today. The goal of the report is to provide readers with a starting point for defining their own organizations approach to digital commerce now and for the future.

5 Recommendations from Gartner

Within the report, Gartner helps readers to understand the scope of their commerce experiences by building out a series of digital commerce capability models for aiding platform evaluation and selection. They recommends that leaders within an organization who are responsible for their digital commerce technology use this research to:

  1. “Define the digital commerce platform in the context of a wider commerce strategy.
  2. Use a business capability model to understand the scope of digital commerce platforms.
  3. Use a platform capability model to select the components that are required to meet their business goals.
  4. Use a functional model to help customize the platform to their needs, and to understand the scope of a capability within the platform.
  5. Use the logical model as a baseline for scaling to a digital business technology platform.1

Read the report

Gartner has made this research document available to our readers for a limited time. Click the banner link below to access the full report.

UPDATE: This report is no longer available. However, if you still want to discuss these recommendations in more detail, contact us! We're always here to help.

Contact Acro Media Today!


1 - Source: Gartner, "Harness the Core Capabilities of a Digital Commerce Platform,” 4 September 2019, Mike Lowndes, Christina Klock.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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