What Adobe's Purchase of Magento Means for Site Owners
If you have a Magento site, you're probably wondering what is going to happen now that Adobe bought Magento. Since, you know, Adobe is not exactly known for being open source. At all.
On the upside, bringing Magento into the fold will complement Adobe's cloud offerings. Ecommerce has been a big gap in their services up to this point. Having lost out on similar acquisitions in the past (they lost hybris to SAP and Demandware to Salesforce), Adobe was still looking for a product to fill that commerce need. So Magento is it.
For Magento Commerce Cloud users
If you were already using Magento Commerce Cloud, this change is probably good for you. Adobe is a big company that will probably put lots of money behind this solution. And they don't already have an ecommerce component, so it's not like they're buying an existing competitor to shut them down. They're buying Magento to improve it as an offering.
So if you're a Magento customer and you're not interested in hosting the site yourself, or you don't use the community version, or you don't care about editing and customizing and a SaaS solution would work well for you, this is great.
For Magento Community Edition user
The community edition of Magento was already becoming a bit of a second-class citizen; it's not really a fully supported solution. So if you're on the community edition, chances are you're going to have to move, either to one of the other Magento offerings or to something else entirely. In the enterprise space, you'll generally find more cloud offerings or really expensive on-premise setups (we're talking about a minimum of $150,000 a year). That kind of financial outlay is probably not feasible for you.
So if you want to have control of your data and integrations, you're kind of hooped. The only option would be going down an open source route, such as OroCommerce, Drupal Commerce, Pimcore, etc.
So when should you move?
You should definitely look into some other offerings and at least have an idea of what direction you would like to go. It's too early to tell what kind of timeframe you have: Adobe might decide to offer support for another four years, or they might end support rather quickly. You don't want to be stuck on a platform that is unsupported or that doesn't work for you. You need an exit strategy. And since you might spend six months to a year researching platforms, the time to get started is now.
TL;DR: You need to be preparing to replatform. You just don't know what direction Magento will go in, so it's important to have something in your back pocket.
Prior to choosing a platform commerce businesses should be evaluating their architecture and how best to set the foundation of their commerce ecosystem and the various platforms within it. Sign up for our webinar: Understanding Digital Commerce Architecture for Better Platform Selection to learn more.
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